European Reliance has been built on a series of principles and values that remained unchanged over time and have been the main driving force that led the Company from the position of a small, insignificant company in 1977 to its current prominent status. This status is proven by our figures, especially if we consider the fact that European Reliance never received financial support from a Bank, an international company or the Greek Government, etc., and also if we consider its innovations in the insurance market, i.e. its products, distribution channels, etc.